Jessica Moreland Long

Proposed Social Media Campaign

The public will observe National Opioid Awareness Day this year on Sept. 21. A social media campaign would have a greater effect in conjunction with this national event and with the Substance Abuse and Mental Health Services Administration’s National Recovery Month which is also in September.

Audience:

Members of the public, legislators/policymakers, and member organizations/staff of the Missouri Primary Care Association.

Key Outcomes:

• Participation in Opioid Awareness Day and National Recovery Month
• Assist members of the public in finding their local FQHC for treatment
• Highlight the work that Missouri’s FQHCs do in the midst of this crisis

Key Performance Indicators

• Track social media metric data for views/likes/shares
• Track the number of times the public views the video online
• Track downloads of the infographic flyer from the website
• If possible, collect data from FQHCs for potential increases in September for information on substance use programs

Proposed social media calendar

Posts

Sept. 15 – In 2021, over 1,500 Missourians lost their lives to an opioid overdose and 1 out of every 47 deaths statewide was attributed to an opioid involved cause. (Link to health.mo.gov/data/opioids dashboard.)

Alt text – MPCA logo with a blue person graphic laid over a yellow graphic of the state of Missouri stating, “1 out of every 47 deaths” and 47 tiny blue graphic people underneath that text.

Sept. 16 – Prescriptions written by FQHC providers for opioid use disorder
treatment have increased 550% since 2015. The average number of
prescriptions in 2015 was 250 per month, by 2019 it was 1,650 per
month (Medicaid user data.) (Link to MO-PCA.org – create landing page for FQHC opioid information.)

Alt text – The MPCA logo with a prescription sheet, a pill bottle and a small pile of white pills. A blue arrow points toward the pill bottle with white text stating, “550% increase.”

Sept. 17 – In the last five years, the number of patients treated for substance use disorder has risen 220%. In 2014, 1,952 patients sought treatment, in 2018 – that number increased to 6,254 individuals. (Link to informational flyer download.)

Alt text – The MPCA logo on a faded blue graphic of the state of Missouri on a dark blue background with text stating “220% increase” and five people graphics representing the years from 2014 to 2018 and the rise in patients being treated for substance use disorder from 1,952 in 2014 to 6,254 in 2018.

Sept. 18 – Three out of every five diagnoses for FQHC Medicaid patients with opioid use disorder are related to situations involving chronic pain. (Link to MO-PCA.org – create landing page for FQHC opioid information.)

Alt text – A sheet of paper listing Codeine, Fentanyl, Hydrocodone, Acetaminophen and other drugs with the MPCA logo and a hypodermic needle and small vial of clear liquid with a blue arrow and white text stating, “3 out of 5.”

Sept. 19 – Only 28% of people with opioid use disorder are receiving treatment according to the Columbia University Mailman School of Public Health. (Link to publichealth.columbia.edu story.)

Alt text – The MPCA logo with an image of a person in a white coat and red stethoscope talking to a person with hands clasped. Overlaid is a gold arrow with the text, “only 28%.”

Sept. 20 – 4,000 prescriptions for naloxone have been filled by FQHC Medicaid patients in the last year. Naloxone is an emergency drug that can reverse an opioid overdose and save lives. Learn more here –> (Link to https://nida.nih.gov/publications/drugfacts/naloxone)

Alt text – The MPCA logo with a labeled naloxone kit and two vials of medication. Overlaid is a blue arrow pointing toward the kit with the text, “4,000 prescriptions.”

Sept. 21 – Today is National Opioid Awareness Day. We mark this day to increase awareness about the effects of opioid overdose, reduce the stigma of this disorder, and acknowledge the grief felt by the family and friends of victims across Missouri. (Link to video.)

https://biteable.com/watch/3827744/aad5ff4ba84acb1bd267f4f0b834ca6a

Sept. 22 – 22 of Missouri’s 29 FQHCs offer substance use treatment programs, and five more are in the process of starting programs. Find your local FQHC and learn more today –>https://www.mo-pca.org/_files/ugd/595e4a_65c302715e584d8a9270b8cdf50d6ee7.pdf

Alt text – The MPCA logo and a map of all the Federally Qualified Health Centers in Missouri with a gold arrow pointing at the map and the text, “Community Health Centers in white.”

Other deliverables

Revised Flyer

Infographic – high contrast